Cliffside Shop

37.5 TECHNOLOGY / BRAND ACTION

Clothing with 37.5® Technology helps climbers maintain their ideal core temperature no matter the conditions. But they don’t always have it when they need it most. So the team at WorkInProgress created a popup shop 6,296 feet in the air on a sheer climbing wall in collaboration with 37.5 Technology that provided jackets, fleece and other weather protection to about seventy climbers. 

I had the opportunity to work on this project while freelancing at WIP. I designed Cliffside Shop site along with finishing the films. 

CREDITS

CD Stephanie Kohnen

ECD Matt Talbot

ECD Andrew Lincoln

ACCOUNT/STRATEGY Evan Russack & Alex Guerri

TECHNOLOGY Harold Jones

PRODUCER Stafford Bosak

ART DIRECTOR Jimmy Rosen

PREVIOUS PROJECT

NEXT PROJECT 

LET'S BE FRIENDS
  • Instagram Social Icon
  • LinkedIn Social Icon

©2017 Stephanie Kohnen