Doug
FORD / SOCIAL
I know, you probably don't like puppets. But the comedic genius of Paul F. Tompkins (too much amazing work to list here), John Ross Bowie (Big Bang Theory), Rob Cohen (The Simpsons, Parks and Rec) and Paul Feig (Bridesmaids, The Office, Freaks and Geeks, Ghostbusters) might make you change your mind.
No one was gonna give a shit about what we had to say about the new Ford Focus when it launched. It was notoriously boring AF. So we got someone no one expected to talk about it, an orange puppet named Doug. We sat in a writers room with some of the funniest people in comedy and came up with an entire storyline that lead to a full 50 piece content series featuring Doug, a spokespuppet Ford hired to convince the youths the new Ford Focus didn't suck. Doug also had real-time conversations online daily for over two months straight with fans on facebook, which was really my very pregnant creative director.
With no broadcast support, we gained over 43,000 devoted Facebook fans, got over 3 million video views and 4,000 Youtube subscribers. Most importantly, we saw a significant favorable lift in opinion and a sales increase of the Ford Focus.
CREDITS
SENIOR ART DIRECTOR Stephanie Kohnen
GCD Stu O'Neil
CD Sue Driscoll
ACD James Robinson
SENIOR COPYWRITER Adam Burkett
ACCOUNT Colin Padden
PRODUCTION COMPANY RSA
DIRECTOR Paul Feig & Rob Cohen
EDITOR Teddy Gersten