The Tonight Show

NBC / DIGITAL

While the rest of late night was reposting full episodes online, we designed a site and app experience that resembled the way people actually watched and consumed content online - in snackable, share-worthy bits. The site and app broke each episode down into countless bits from the show - images, galleries, gifs, clips and full episodes. People could come to The Tonight Show site and explore the content as bits by episode before any other show was doing it. And the app enabled them to directly engage with the show.

The Tonight Show digital experience won an Emmy Award for Outstanding Interactive Program, two Webbys, two People's Choice Webbys, NY Festival Finalist Award and was Communication Arts Webpick of the Day.

RESULTS

CREDITS

ACD/LEAD DESIGNER Stephanie Kohnen

XCD Brian Skahan

UX Hanna Rosenblum

APP DESIGN Ryan Dixon, Tim Osphal

EXECUTIVE TECHNOLOGY DIRECTOR Dan Fox

ACCOUNT Evan Russack

SENIOR INTERACTIVE DEVELOPER Tim Svenson

INTERACTIVE DEVELOPMENT TEAM Benton Rochester, Lex Kridler

CREATIVE TECHNOLOGY DIRECTOR Pablo Alejo

PRODUCERS Michele Carter, Shannon Priem

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©2017 Stephanie Kohnen