NBC / DIGITAL + SOCIAL

When we created the site to launch The Tonight Show with Jimmy Fallon in 2014, we designed a site and app experience that resembled the way people watched and consumed content online – not in full episodes, but in snackable bits. Our site and app broke each Late Night episode down into numerous bits from the show - images, galleries, gifs and clips before any other show was doing it. And the app enabled them to directly engage with the show's challenges.

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Our Tonight Show digital experience won an Emmy Award for Outstanding Interactive Program as well as two Webbys and two People's Choice Webbys, NY Festival Finalist Award and was Communication Arts Webpick of the Day.