The Tonight Show
NBC / DIGITAL
While the rest of late night was reposting full episodes online, we designed a site and app experience that resembled the way people actually watched and consumed content online - in snackable, share-worthy bits. The site and app broke each episode down into countless bits from the show - images, galleries, gifs, clips and full episodes. People could come to The Tonight Show site and explore the content as bits by episode before any other show was doing it. And the app enabled them to directly engage with the show.
The Tonight Show digital experience won an Emmy Award for Outstanding Interactive Program, two Webbys, two People's Choice Webbys, NY Festival Finalist Award and was Communication Arts Webpick of the Day.
ACD/LEAD DESIGNER Stephanie Kohnen
XCD Brian Skahan
UX Hanna Rosenblum
APP DESIGN Ryan Dixon, Tim Osphal
EXECUTIVE TECHNOLOGY DIRECTOR Dan Fox
ACCOUNT Evan Russack
SENIOR INTERACTIVE DEVELOPER Tim Svenson
INTERACTIVE DEVELOPMENT TEAM Benton Rochester, Lex Kridler
CREATIVE TECHNOLOGY DIRECTOR Pablo Alejo
PRODUCERS Michele Carter, Shannon Priem