Dressing Room

FRUIT OF THE LOOM / BROADCAST

Working with Portlandia creator and director, Jonathan Krisel, we managed to create a spot that helped Fruit of the Loom beat their largest competitor, Hanes, in women's underwear sales for the first time ever in their 100+ year history.

RESULTS

Fruit of the Loom beat Hanes in women's underwear sales for the first time ever in their 100 year history.

CREDITS

ACD Stephanie Kohnen

ACD Mona Hasan

CD Allen Richardson, D'Arcy O'Neill

PRODUCER Ramon Nunez, Amber Pena

ACCOUNT Whitney Beemer, Lindsay Melloh, Kristi Kirkeide Boutiette

STRATEGY Rebecca Harris, David Burg

PRODUCTION COMPANY Caviar

DIRECTOR Jonathan Krisel

EDITOR Mathew Wood with White House Post

VFX Artjail

MIX Lime

PROJECT MANAGER Meghan Walsh

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©2017 Stephanie Kohnen