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Dressing Room
FRUIT OF THE LOOM / BROADCAST
Working with Portlandia creator and director, Jonathan Krisel, we managed to create a spot that helped Fruit of the Loom beat their largest competitor, Hanes, in women's underwear sales for the first time ever in their 100+ year history.
We helped Fruit of the Loom beat Hanes in women's underwear sales for the first time ever in their 100 year history. 🎉
CREDITS
ACD Stephanie Kohnen
ACD Mona Hasan
PRODUCER Ramon Nunez, Amber Pena
ACCOUNT Whitney Beemer, Lindsay Melloh, Kristi Kirkeide Boutiette
STRATEGY Rebecca Harris, David Burg
PRODUCTION COMPANY Caviar
DIRECTOR Jonathan Krisel
EDITOR Mathew Wood with White House Post
VFX Artjail
MIX Lime
PROJECT MANAGER Meghan Walsh
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