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Reggie Remix

FORD / SOCIAL

The internet is gonna talk shit.
You might as well make it entertaining.

 

Instead of ignoring the haters or trying to control the conversation around the launch of the Fusion, we gave the internet a mic.

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Good or bad, caring enough to have an opinion was the point. With the help of Reggie Watts, we turned real comments about the Fusion into music, remixing praise, criticism, and hot takes into ridiculous, self-aware content.

CREDITS

ACD Stephanie Kohnen

CD Sue Driscoll & Jen Powers

GCD Stu O'Neil

SENIOR COPYWRITER Adam Burkett

ACCOUNT Colin Padden

PRODUCTION COMPANY Ghost Robot

DIRECTOR Ben Harris

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